Convert Volatility Into Valuation Momentum

Cycles shorten. Profit pools migrate. And in markets where disruption compounds faster than capital, hesitation no longer just slows growth - it erodes enterprise value directly from the balance sheet.

Protein Growth Advisory exists for a singular purpose: to stand beside CEOs, presidents, and boards at the moments that define valuation trajectory - embedding judgment and clarity that convert volatility from an EBITDA drag into a compounding force for shareholder returns.

Built on nearly three decades of commercial leadership, close to $500 million in full P&L responsibility, and more than 60 successful protein launches, founder Chris Glosson brings the rare duality of board-level strategic fluency and execution-floor credibility - the kind of embedded expertise that turns turbulence into tailwinds.

In markets where volatility is no longer a passing storm but the climate itself, clarity isn’t optional — it’s existential. Boards that act decisively before pressure hits the balance sheet capture margin ahead of competition, defend category leadership, and convert disruption into structural advantage. Those that hesitate end up underwriting their competitors’ EBITDA.

Advisory Built for Profitable Growth, Competitive Risk, and Enterprise Value

This isn’t consulting. It’s decision architecture - sharp and prudent counsel engineered to protect profitability, prevent valuation leakage, and compound competitive advantage across multiple cycles.

Embed judgment precisely where valuation trajectory is determined:

• When volatility accelerates and category dynamics shift, leadership clarity must reset direction.

• When capital allocation decisions dictate the slope of EBITDA velocity.

• When shareholder confidence depends on disciplined execution and strategic conviction.

Michael Formichella, Certified Master Chef, Former SVP & COO, Smithfield Innovation Group

“Chris is a trusted advisor who knows how to turn strategy into growth.”

Protein Growth Advisory can help leadership turn short-term disruption into multi-cycle growth momentum — hard-wiring resilience into the enterprise, expanding valuation multiples, and securing advantage long after competitors react.

Where Boardroom Strategy Meets Measurable Performance

The most valuable counsel isn’t commentary from the sidelines - it’s perspective embedded directly into the decisions that move capital, markets, and enterprise value.

Protein Growth Advisory works alongside owners, presidents, CEOs, and private equity partners at moments when clarity matters most.  When markets compress, volatility compounds, and opportunity and risk sit uncomfortably close together, leadership doesn’t need more activity - it needs better judgment.

Built to partner with producers, packers, processors, CPG brands, retailers, restaurant chains, and foodservice distributors, Protein Growth Advisory brings an integrated, enterprise-level view of the protein ecosystem.  The focus is not execution for execution’s sake, but disciplined value creation - sharpening category positioning, improving pricing power, accelerating decision velocity, and aligning growth initiatives to what actually expands margin and enterprise value.

Chris advises leadership teams through pivotal inflection points - periods where direction matters more than effort, and hesitation quietly erodes advantage.  His perspective is shaped by decades inside protein and foodservice businesses, working across growth strategy, commercialization, and the economic realities leaders face when capital, customers, and operations collide.

This work is not designed for organizations seeking tactical execution support or incremental optimization. It is built for leadership teams making decisions that will define their next chapter - and their valuation.

When volatility compounds faster than capital, boardroom clarity becomes the dividing line between reacting to disruption and reshaping market economics.

Volatility isn’t the threat - hesitation is. In markets that move this fast, clarity isn’t optional — it’s existential.

Protein Growth Advisory was created to equip executive leaders to see around corners, validate direction, and execute decisively while competitors deliberate. Because even a 15-basis-point margin gain compounds into millions in enterprise value - and every quarter without embedded judgment transfers that value to someone else's balance sheet.

Those who move first don’t just defend profitability - they redefine category economics.

Enterprise value is never created by ambition - it’s engineered through disciplined decision-making under pressure. Every quarter without embedded judgment compounds operational drag, erodes shareholder confidence, and constrains EBITDA velocity.

Protein Growth Advisory can provide and assist in the architecture of decision-making that converts volatility into valuation trajectory, protects margin integrity, and extends competitive advantage.

Boards that act decisively define category leadership and valuation direction for the decade ahead — while those who delay watch profit pools become someone else’s balance sheet.

— Janet Duckham, Former Chief Supply Chain Officer (Founder Next Level Up, LLC), Captain D’s & Grandy’s

“His leadership consistently delivers measurable results - not just ideas.”